Comments on: The Consumer Tech Industry Beats to a Different Economic Drummer http://www.displaysearchblog.com/2008/07/the-consumer-tech-industry-beats-to-a-different-economic-drummer/ The Official Blog of DisplaySearch, an NPD Group Company Fri, 10 Feb 2012 04:26:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: William http://www.displaysearchblog.com/2008/07/the-consumer-tech-industry-beats-to-a-different-economic-drummer/comment-page-1/#comment-469 William Thu, 31 Jul 2008 23:23:16 +0000 http://www.displaysearchblog.com/?p=132#comment-469 It doesn't seem like a necessity to purchase a $1000 TV. What this data says to me is that the push to get a TV (peer presure / disinformation about the TV transition / or just the attractiveness of the HDTV) overides the "rational" decision to cut back in terms of spending. I see this in California customers. Just because their 3 months behind on house payments and the house is being forclosed on doesn't prevent them from purchasing an new plasma. In fact, given the inventory already on the market, people are living for 12 months or more "rent free" before the banks kick them out. The free cash from not paying a mortgage ($2000+/mo) is going to electronics. Personally, I think the US consumer still has alot of hurting to do. Until that happens, we will not bottom out on this recession. It doesn’t seem like a necessity to purchase a $1000 TV. What this data says to me is that the push to get a TV (peer presure / disinformation about the TV transition / or just the attractiveness of the HDTV) overides the “rational” decision to cut back in terms of spending. I see this in California customers. Just because their 3 months behind on house payments and the house is being forclosed on doesn’t prevent them from purchasing an new plasma. In fact, given the inventory already on the market, people are living for 12 months or more “rent free” before the banks kick them out. The free cash from not paying a mortgage ($2000+/mo) is going to electronics.
Personally, I think the US consumer still has alot of hurting to do. Until that happens, we will not bottom out on this recession.

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