LED TV to Soar?

Posted by David Hsieh in LED on May 18, 2009 | 15 comments

By David Hsieh, Vice President, Greater China Market, DisplaySearch

Recently, there have been increasingly aggressive targets regarding LED TVs (or more accurately, LCD TVs with LED backlights) from both TV panel and set makers, especially for 32″ and above. In the Q1’09 Quarterly LED Backlight Panel Shipment & Forecast Report, DisplaySearch calculated that out of the 102 million LCD TV panels shipped in 2008, fewer than 200K units had LED backlights, which is less than 1% penetration. When we surveyed the panel makers in April, penetration was up to 2%. We are planning to survey again in June to see how the panel manufacturers revise their targets.

In the display industry, supply mostly pushes demand. We believe the growth will be faster than previously expected due to increased indications of plans for LED TV, like these:

l Sharp decided that their 37″+ LCD TVs will be 100% LED backlit by Q4’10.
l Samsung’s TFT LCD division is aiming to ship 3 million LED TV panels this year, which is about 15% of their total 2009 target. We also heard that they are targeting 40-50% in 2010.
l From a major LCD TV panel maker, we learned that they have reduced the cost gap between 42″ LCD TVs with CCFL backlights and LED backlights to $100.
l The Philips target is to equip 50% of their LCD TVs with LED backlights in 2010. Because of this target, the capability of LED backlight management has become an important factor for Philips to consider as they select OEMs/ODMs for their 2010 outsourcing.
l One panel maker believes that their 42″ LED backlight cost will be only 1.5X CCFL backlight by the end of 2009, down from 2X currently.
l Roadmaps for Samsung, LGD, AUO, and CMO (the top four LCD TV panel suppliers) show LED TV in all 32″+ series going forward.

Are you ready to study more about LED backlit TV? Or have you already focused on it? DisplaySearch will soon publish a special report analyzing the LED market, including LED backlights, LED TVs and our latest forecasts. Please weigh in on whether you think the future of LED TV will be bright or just a flash.

lopas

We had planed to design series small size LCD TV with LED B/L since the last year. But the market can’t accept the gap of price,now. More and more orders still are CCFL B/L. We have to replan the old CCFL products,now.
AnalystDude

Consumers are not the driver here, panel producers are. Similar to 16:9 vs 16:10. If you charge more for LED backlights than you have to convince the AVERAGE guy that there is a reason to pay up. Someone walking into Sam’s Club with $800 to spend is looking for the biggest set he can carry, not one with LEDs, so it is up to the brand and panel producers to make a case to the public, better contrast, brighter picture, etc. which they have not done generally.

The real test will come when RGB LED BLUs are cheap enough to sell without a monster premium, as the ones I’ve seen are spectacular but absurdly expensive. Which will come first, RGB LED BLU or OLED?
Rohit Khot

in this part of the world [mideast] – led b/l has just been launched by samsung and made physically available in series 6 and 7. Sharp series XS which was luanched in N. America region last Quarter and won some awards as well shall launch led b/l in this region soon.

i concur with analystdude tat a consumer walks in to buy the largest screen size tat he can bargain for and not read too much into LED/CCFL’s.

Price narrowing by q4 – 09 between ccfl and led b/l is a heartening forecast.
http://www.hometheaterstore.com/LED_Television_s/108.htm All About Samsung LED

A back-light is a form of illumination used in postings with liquid crystals (postings with liquid crystals). The back-lights illuminate posting with liquid crystals on the side or the back of the display panel, unlike the frontlights, which are placed in front of posting with liquid crystals. Back-lights are employed in small postings to increase legibility in low light conditions, and in postings of computer and televisions of posting to liquid crystals to produce to some extent similar light to a posting of tube.

Back-light of posting to liquid crystals:
The simplest form of posting of posting to liquid crystals is established without source of light interns, which makes necessary the use of the external sources of light to make the screen and information that it transports obvious to the user.

Back-light of LED:
The back-light of LED in screens of color comes in two savors: the white back-lights and RVB LED of LED lights with back-light.,
http://www.displaysearch.com Paul Gray

If Setmakers are to haul themselves out of the price-fighting pit they have dug, then something distinct, different and unique is necessary. Samsung has shown real leadership by moving fast to LED.

The real test will be how rapidly the industry as a whole gives away the increased margins on LED. With almost everyone losing money on TV at present, we can hope for some sanity breaking out. Historically the industry has not been good at it – average selling prices have remained stubbornly static for 30 years (in CASH terms) and failed to keep track with other consumer products, let alone wages.
http://www.led-tv-prices.co.uk samsung tv fan

I recently saw one of the samsung 7020 tvs in action and the improvement over a standard ccfl backlight TV was impressive. Like most new technology advancements the price will soon come down and with how efficient the leds are, led backlighting is deffinately the future for LCD TV’s.
ajith

can you publish articles on led tv theory useful for students(engg. level)
http://www.ledtvprices.com LED TV Prices

Interesting tactic by Samsung’s PR to deem their new TV range as “LED TVs” despite not strictly being full LED sets. Seems to have generated the hype they needed surrounding their new products though, which undoubtedly turned into lots of sales. It’s like any other buzzword – 1080p, 24Hz, HD – companies seem to invent them to produce instant sales.

I do think LED is here to stay though, or at least in the form of OLED televisions. That’s until laser TVs come along – however the only manufacturer interested in that technology at the moment appears to be Mitsubishi.
http://www.sammyledtv.com Samsung LED TV

This is simply a huge marketing ploy by Samsung to get the lead on this latest technology. I quite understand that they may be pulling the wool over some consumers eyes but at least they are being forward thinking because OLED will be mainstream within 5 years. In fact I believe that the OLED moniker will not even get a look in and LED TV will be the standard term used for any thin panel TV display.
Samsung UN55B8000

Judging by the frequency of the Samsung LED TV commercials on tv, I think this tech is about to explode, especially with Christmas coming up.
http://samsungun55b8000led.com/ Samsung UN55B8000

I am trying to hold out for a full LED backlit, but the current side lits are looking ridiculous.
http://astore.amazon.com/samsung-model-ln46b610-20/detail/B002R96KRO samsung model ln46b610

It is great feature tv It make the picture quality as high as possible,Samsung have attempted to push the boundaries of TV technology with the LED
http://www.led365.cc led

I am trying to hold out for a full LED backlit, but the current side lits are looking ridiculous
http://www.1080plcdhdtvz.com/ 1080p LCD HDTV

I do think LED is here to stay though, or at least in the form of OLED televisions. That’s until laser TVs come along – however the only manufacturer interested in that technology at the moment appears to be Mitsubishi.
http://www.okdeals.co.cc HDTV

Thank for very good knowledge. i think this article will help me to choose once plasma tv soon.