Featuring analysis from

  • DisplaySearch
  • Solarbuzz

Best Buy Launches “Tablet Central”

Recently, we observed a Best Buy promotion that underscored a fragmented approach to selling tablets. It looks like the retailer is changing the lens it has been using to view the market, and we like the updated perspective.

Best Buy announced on April 14 in Minneapolis at its 2011 investor and analyst day that it is creating a dedicated location, called Tablet Central, within stores and online. The in-store experience will allow consumers to test and try tablets from makers such as Motorola, Samsung, RIM, HTC, and other unreleased products from the likes of HP and Toshiba as they become available. Apple will presumably continue to have a separate space for the iPad, but the company has not yet confirmed this. The Tablet Central locations will be completed at all Best Buy stores nationwide and online by early July 2011. Best Buy views the tablet market as a $12 billion opportunity, and it wants its share.

After an unsatisfactory experience trying to locate a Xoom shortly after it was released—and more recently a PlayBook—at our local Best Buy, and hearing from others that they had similarly confusing shopping experiences, we outlined retailer distribution challenges that could inhibit tablet shipment growth. While we continue to believe that there are challenges in terms of educating consumers and marketing the benefits and distinct advantages of tablets over notebook PCs, creating a separate section for tablets is a good start. It also happens to be convenient for Best Buy since the company faces some shelf space issues, particularly as its DVD, movie, software, and other media products draw less and less demand.

Giving tablets their own section is a good signal to consumers that tablets are different from notebooks and smart phones, and having them in one area where they can be compared and pitted against each other is a plus for the category. Going forward, the challenge will be for manufacturers and retailers to highlight how tablets are different from each other without frustrating consumers. That will mean highlighting applications and differentiating the usage benefits of devices from one another. This will entail a transition from the “speeds and feeds” approach to one focusing on user experience. 

We continue to believe that Apple has a distinct advantage when it comes to distributing iPads, and this is likely to continue to be the case going forward. Apple is not only better able to explain its product to consumers through dedicated sales people, but it also captures more margin than competitors who have to share margin with retail partners. This makes it tougher for rivals to compete on price and awareness, which is especially important as we move into a new era of computing where the traditional lines of definition and differentiation are blurring.

However, this latest move by Best Buy is a good starting point, and it points the company and its tablet hardware partners in the right direction.

Tags:

  • http://bestxperiaplay.com/nvidia-ceo-why-android-tablets-arent-selling Nvidia CEO: Why Android tablets aren’t selling | BestXperiaPlay.com

    [...] are still very real retail hurdles, as DisplaySearch analyst Richard Shim spelled out recently in a blog post. “We continue to believe that Apple has a distinct advantage when it comes to distributing [...]

  • http://darleneblog.info/nvidia-ceo-why-android-tablets-arent-selling-2.html Nvidia CEO: Why Android tablets aren’t selling

    [...] still really genuine sell hurdles, as DisplaySearch researcher Richard Shim spelled out recently in a blog post. “We continue to trust that Apple has a graphic advantage when it comes to distributing [...]

  • http://www.vanisle-networks.com/news/nvidia-ceo-why-android-tablets-arent-selling/ Nvidia CEO: Why Android tablets aren’t selling | Vanisle Networks

    [...] are still very real retail hurdles, as DisplaySearch analyst Richard Shim spelled out recently in a blog post. “We continue to believe that Apple has a distinct advantage when it comes to distributing [...]

  • http://www.zdnet.de/news/mobile_wirtschaft_nvidia_ceo_huang__android_tablets_sind_zu_teuer_story-39002365-41553003-1.htm Nvidia-CEO Huang: “Android-Tablets sind zu teuer” – Mobile | News | ZDNet.de

    [...] wenn es um den Absatz von iPads geht", schreibt Richard Shim, Analyst bei DisplaySearch, in einem Blogeintrag. "Apple ist nicht nur besser darin, seine Produkte seinen Kunden durch qualifiziertes [...]

  • http://blog.wsi-bg.com/?p=220 Tablets Android deviam ser mais baratos | WSI Blog

    [...] propósito da dificuldade em fazer com que o consumidor comum perceba a utilidade de um tablet, Richard Shim, analista na DisplaySearch disse num blogue que “continuamos a acreditar que a Apple tem uma vantagem clara no que toca [...]

  • http://joeylakey.co.uk/blog/2011/05/nvidia-ceo-why-android-tablets-arent-selling/ Nvidia CEO: Why Android tablets aren't selling « The Joe Lake Blog The Joe Lake Blog

    [...] are still very real retail hurdles, as DisplaySearch analyst Richard Shim spelled out recently in a blog post. “We continue to believe that Apple has a distinct advantage when it comes to distributing [...]

  • http://mobile69.gunsirit.com/honeycomb/nvidia-ceo-why-android-tablets-arent-selling/ Nvidia CEO: Why Android tablets aren’t selling | Mobile phones information at your finger tips

    [...] are still very real retail hurdles, as DisplaySearch analyst Richard Shim spelled out recently in a blog post. “We continue to believe that Apple has a distinct advantage when it comes to distributing [...]

  • http://www.chinshiro.info/the-android-tablet-ecosystem-is-in-need-of-major-changes.html The Android Tablet Ecosystem Is In Need of Major Changes | PHP World

    [...] Displaysearch analyst Richard Sim has a good analysis of some other advantages that Apple currently commands: "We continue to believe that Apple has a distinct advantage when it comes to distributing iPads, and this is likely to continue to be the case going forward. Apple is not only better able to explain its product to consumers through dedicated sales people, but it also captures more margin than competitors who have to share margin with retail partners. This makes it tougher for rivals to compete on price and awareness, which is especially important as we move into a new era of computing where the traditional lines of definition and differentiation are blurring." [...]

  • http://bestxperiaplay.com/nvidia-ceo-why-android-tablets-arent-selling-cnet Nvidia CEO: Why Android tablets aren’t selling – CNET | BestXperiaPlay.com

    [...] are still very real retail hurdles, as DisplaySearch analyst Richard Shim spelled out recently in a blog post. “We continue to believe that Apple has a distinct advantage when it comes to distributing [...]

  • http://axceptmedia.com/2011/blog-article/wheres-tablet/ Where’s Tablet? | Axcept Media, LLC

    [...] Tablet Central at Best Buy //Checks posts height and splits into 1 or 2 columns accordingly. var paragraphHeights = ($(".category-blog-article .entry-content").innerHeight()) – 215; if(paragraphHeights 480){ $(".category-blog-article .entry-content").removeClass("entry-content").addClass("entry-content-one-column"); $("#single-container .category-blog-article").find("p").slice(1).each(function(){ $(this).css({"width" : "48%" , "padding-bottom" : "10px", "float" : "right", "clear" : "right"}); }); } }; TOP [...]

  • http://www.vanisle-networks.com/news/best-buy-to-add-toshiba-hp-to-tablet-stable/ Best Buy to add Toshiba, HP to tablet stable | Vanisle Networks

    [...] consumer electronics retailer is scrambling to accommodate the surge of tablets by setting aside dedicated tablet-only areas in its stores. A strategy similar to its response to the burgeoning Netbook market a few years [...]

  • http://sanospr.com/best-buy-to-add-toshiba-hp-to-tablet-stable/ Best Buy to add Toshiba, HP to tablet stable

    [...] consumer electronics retailer is scrambling to accommodate the surge of tablets by setting aside dedicated tablet-only areas in its stores. A strategy similar to its response to the burgeoning Netbook market a few years [...]

  • http://newelectronicdevices.netspeedtechnology.net/?p=315 Best Buy to add Toshiba, HP to tablet stable | NewElectronicDevices

    [...] consumer electronics retailer is scrambling to accommodate the surge of tablets by setting aside dedicated tablet-only areas in its stores. A strategy similar to its response to the burgeoning Netbook market a few years [...]

  • http://atomic.axcept-dev.com/another-post/ Another Post | Atomic Data Centers

    [...] Tablet Central at Best Buy //Checks posts height and splits into 1 or 2 columns accordingly. var paragraphHeights = ($(".category-blog-article .entry-content").innerHeight()) – 215; if(paragraphHeights 480){ $(".category-blog-article .entry-content").removeClass("entry-content").addClass("entry-content-one-column"); $("#single-container .category-blog-article").find("p").slice(1).each(function(){ $(this).css({"width" : "48%" , "padding-bottom" : "10px", "float" : "right", "clear" : "right"}); }); } }; TOP [...]

  • http://www.hedeya.net Hedeya.net

    nice article.

    You can find the top 10 bestselling tablets at
    http://www.hedeya.net/?dep=Computers&sec=tablets

  • http://blkfridaysales2011.com/black-friday-sales-about-us/ About Us | Black Friday Sales 2011

    [...] ratings and all of the hottest products for the coming holiday season on BlkFridaySales2011.com We are here to bring you updates on Black Friday Sales from all of the major retailers in America. Y…as Target, Wal-Mart, Amazon, Best Buy and many more. You can find reviews, customer ratings and all [...]

  • http://www.top12news.com/2011/10/06/best-buy-axes-price-of-htc-flyer-tablet-to-99-mobile-burn.html Top 12 News Today » Best Buy Axes Price Of HTC Flyer Tablet To $99 – Mobile Burn

    [...] Sponsored links, if any, appear in green. Best Buy has cut the price of the HTC Flyer tablet once a…is sure to go quickly. In fact, Best Buy's online store is showing the 16GB model as sold out, but reports have come in that some stores have a limited stock of the Android 2.3 Gingerbread tablet on hand. As usual with these things, its a first-come, first-served deal. In addition to cutting the price of the Flyer tablet, Best Buy has also lowered the price of the Scribe pen accessory to $39.99. Move fast if you want one, as this deal will likely not last long.Update: It appears that Best Buy locations have put up signs saying the price drop was an error and that some stores will not be honoring the $99 price point. Your mileage may vary, but you might want to call ahead before trekking out to your local Best Buy. source: Best Buy [...]

  • http://i-christmas.info/73/ Christmas Coupons, Discounts, Gifts | BEST BUY Coupon Codes – all coupons, discounts and promo codes for BestBuy.com | BEST BUY Coupon Codes – all coupons, discounts and promo codes for BestBuy.com

    [...] #split {}#single {}#splitalign {margin-left: auto; margin-right: auto;}#singlealign {margin-left: auto; margin-right: auto;}#splittitlebox {text-align: center;}#singletitlebox {text-align: center;}.linkboxtext {line-height: 1.4em;}.linkboxcontainer {padding: 7px 7px 7px 7px;background-color:#eeeeee;border-color:#000000;border-width:0px; border-style:solid;}.linkboxdisplay {padding: 7px 7px 7px 7px;}.linkboxdisplay td {text-align: center;}.linkboxdisplay a:link {text-decoration: none;}.linkboxdisplay a:hover {text-decoration: underline;} function opensingledropdown() { document.getElementById('singletablelinks').style.display = ''; document.getElementById('singlemouse').style.display = 'none'; } function closesingledropdown() { document.getElementById('singletablelinks').style.display = 'none'; document.getElementById('singlemouse').style.display = ''; } Get exclusive discounts on electronics with Best Buy Coupons Cat food couponsFree Coupon CodesWork-In-Progress: Big Screen TV SeriesiPad to Big Screen TVBest Buy Launches “Tablet Central” [...]

  • http://besttabletcomputerblog.com/uncategorized/android-tablet-news Android Tablet News – Best Informative Blog About Tablet Computer – Best Tablet Computer Blog.com

    [...] for 2011Google Prepare Cheap Tablet To Rival Kindle FireSEVERAL QUESTIONS BEFORE YOU BUY TABLETBest Buy Launches “Tablet Central” // IE Evitar seleccion de texto document.onselectstart=function(){ if (event.srcElement.type [...]