Featuring analysis from

  • IHS
  • DisplaySearch
  • &
  • Solarbuzz

Clarifying Display Issues on the New iPad

Apple announced on Wednesday the next generation of its iPad tablet. The new iPad will start at $499 for the 16GB version and $629 with high speed cellular connectivity starting March 16. The new iPad has several new noteworthy features including an A5X processor, iSight 5 megapixel camera (similar to the one used in the iPhone 4S), voice dictation capability, 4G LTE cellular connectivity and, as expected, a high resolution display. The new iPad is slightly thicker and heavier than the iPad 2 (9.4 vs. 8.8 mm and 1.4 vs. 1.33 pounds, respectively).

The highlighted and most expected feature is the display, which at 2,048 by 1,536 pixels has a pixel density of 264 ppi, twice that of the iPad 2. While Apple is calling this a “retina display,” the pixel density is significantly less than that of the iPhone 4 “retina display,” which is 326 ppi. But since “retina display” is a marketing term with no specific definition, Apple is able to use it how it wants. Another term Apple seems to use loosely is “IPS,” which stands for in-plane switching, a wide viewing angle architecture. However, it is likely that some of its suppliers are using fringe field switching (FFS) rather than IPS. So, perhaps “retina display” really means “high performance display.”

The display has been a challenge to manufacture. According to our research, Sharp, Samsung, and LG Display are all suppliers of the new display. The situation at Sharp has been a major source of speculation ever since the company announced a new strategy for producing oxide TFT displays last April. Our understanding is that Sharp has been producing samples of the iPad 3 display using IGZO TFTs, but it is not clear whether the quality or manufacturing yields are acceptable to Apple and Sharp. There has been speculation that Sharp has switched back to a-Si TFT production while they work on the IGZO process; meanwhile, our research indicates that Samsung and LG Display are producing the new panels using a-Si TFT. It has been a challenge using this technology, as 264 ppi is believed to be the upper limit of pixel density for a-Si TFT.

Regardless of the TFT technology, the doubling of the pixel density means a significantly smaller aperture ratio, which means that a brighter backlight is needed. Our research indicates that the iPad 3 panel has at least twice as many LEDs than the iPad 2, which had 36. Even allowing for increases in LED efficiency, this most likely means a significant increase in power consumption for the panel. The slightly larger and heavier case as compared to the iPad 2 suggests Apple is using a larger battery in order to accommodate the high resolution display with more LEDs than the previous generation, without decreasing battery life.

Apple does an exceptional job of making technology relevant to consumers, so it will be interesting to see if consumers get excited about the higher image quality on the new iPad. If so, it could be difficult for Apple to secure an adequate supply of panels, given the manufacturing challenges. The company finally achieved supply/demand parity for iPad 2 shipments in the second half of last year. How quickly panel suppliers are able to ramp up production will be the ultimate determining factor in terms of meeting the typical surge in demand associated with new Apple products.

  • http://www.displaysearchblog.com/2012/03/how-apple-squeezes-four-times-the-number-of-pixels-into-its-new-ipad-retina-display/ How Apple Squeezes Four Times the Number of Pixels into its New iPad Retina Display | DisplaySearch Blog

    [...] new iPad offers multiple enhancements, the most prominent of which – and clearly the focus of Apple’s marketing campaign – is the 2048 × 1536, 264 ppi Retina Display. The display has four times as many pixels as the [...]

  • http://tech-nieuws.nl/scherm-nieuwe-ipad-verbruikt-meer-energie-door-verdubbeling-leds/1273/ ‘Scherm nieuwe iPad verbruikt meer energie door verdubbeling led’s’ | Tech-nieuws

    [...] stelt onderzoeksbedrijf voor de displaymarkt DisplaySearch op zijn blog. De 9,7″-display van de [...]

  • Ed Bernard

    When you consider the complexity and difficulty to manufacture these high performance displays I find it truly awe inspiring how Apple’s suppliers have been able to get the costs down and still make a decent profit even at the scale they are producing them. I can only conclude that it will be years before the LCD manufacturers reach their break even point before they start to make a decent profit. This game clearly needs deep pockets like Apple and its supplies both have, It is not for the feint hearted. This means that unlike the previous iPad competitors there will only be few competitors to emerge who will be able to offer a tablet with a display similar to Apple. The best alternative from my perpective is for them to skip the LCD with LED backlight approach and go with some form of active matrix organic LED structure. And I’m sure that Apple is also funding research in that area so it will be interesting to see how this field evolves. 

  • Mike

    Wrong. Apple is not funding any OLED research. They missed the boat and want in (via patents lawsuits). Meanwhile Smasung s working on the next generation foldable OLED screens. A 5″ tablet which open to reveal a 10″ display. Oh ye…. a 5″ OLED phone with a 10″ display when it opens. Now where can I invest in the next generation of OLED tech?  PANL (Universal Display). Don’t miss this baby…. it is 40 and will soon pick up steam as LG and AUO sign in (after Samsung). 

  • http://www.xavierstuder.com/2012/03/09/les-secrets-technologiques-du-nouvel-ipad/ Les secrets technologiques du nouvel iPad

    [...] Sharp que LG et Samsung seraient tous des producteurs de l’écran utilisé par la pomme, selon les recherches de DisplaySerach. Mais ce n’est pas tout…Selon la même source, la technologie si [...]

  • http://www.applestocks.net/ipad-retina-display-features-super-high-aperture-pixels-double-the-leds/ iPad Retina Display features Super High Aperture pixels, double the LEDs | Apple Stocks

    [...] screen has been offered by the NPD Group’s DisplaySearch. In a post to the firm’s official blog, Richard Shim explained that the new iPad’s Retina Display has been difficult for suppliers [...]

  • http://www.jauhari.net/ Jauhari

    Awesome… I can’t waiting to see New iPad real action

  • http://www.iphonegreece.gr/2012/03/ipad-retina-display-features-super-high-aperture-pixels-double-the-leds/ iPad Retina Display features Super High Aperture pixels, double the LEDs | iPhone Greece

    [...] screen has been offered by the NPD Group’s DisplaySearch. In a post to the firm’s official blog, Richard Shim explained that the new iPad’s Retina Display has been difficult for suppliers [...]

  • http://arneruhnau.com/how-apple-managed-to-incorporate-a-retina-display-into-the-new-ipad/ How Apple managed to incorporate a Retina Display into the new iPad | Arne Ruhnau News

    [...] makers in Apple’s supply chain that contributed panels to Apple for its new iPad. Again, DisplaySearchBlog lends its expertise to offer its thoughts on who supplied what for Apple’s new tablet, but also what is used to [...]

  • http://iyaan.info/ipad-retina-display-features-super-high-aperture-pixels-double-the-leds/ iPad Retina Display features Super High Aperture pixels, double the LEDs | iyaan.info

    [...] screen has been offered by the NPD Group’s DisplaySearch. In a post to the firm’s official blog, Richard Shim explained that the new iPad’s Retina Display has been difficult for suppliers [...]

  • http://www.brianlfontenot.com/2012/03/09/ipad-retina-display-features-super-high-aperture-pixels-double-the-leds/ iPad Retina Display features Super High Aperture pixels, double the LEDs | Brian's Blog Site

    [...] screen has been offered by the NPD Group’s DisplaySearch. In a post to the firm’s official blog, Richard Shim explained that the new iPad’s Retina Display has been difficult for suppliers [...]

  • No

    So are you saying
    Sharp CEO lied when he said
    in february that they are in full production.

  • ks

    I find it very difficult to believe that any company would have such a variance in a major part.

  • http://citenews.com/how-apple-got-a-retina-display-on-new-ipad/ How Apple got a Retina display on new iPad – CiteNews

    [...] makers in Apple’s supply chain that contributed panels to Apple for its new iPad. Again, DisplaySearchBlog lends its expertise to offer its thoughts on who supplied what for Apple’s new tablet, but also what is used to [...]

  • http://xverse10.com/2012/03/09/ipad-retina-display-features-super-high-aperture-pixels-double-the-leds/ iPad Retina Display features Super High Aperture pixels, double the LEDs « Xverse10

    [...] screen has been offered by the NPD Group’s DisplaySearch. In a post to the firm’s official blog, Richard Shim explained that the new iPad’s Retina Display has been difficult for suppliers [...]

  • http://shoes.conversesite.com/dans-les-entrailles-du-retina-display-de-lipad-de-troisieme-generation/ Dans les entrailles du Retina Display de l’iPad de troisième génération

    [...] Selon Richard Shim, analyste chez NPD, la fabrication de l’écran Retina Display de l’iPad de troisième génération a été un véritable défi pour les fournisseurs d’Apple, Samsung, LG et Sharp. Comme le dit Apple, la densité atteinte par cette dalle nécessite plus que jamais la construction par couche des écrans, du rétro-éclairage à la dalle de verre en passant par les circuits électriques et les sous-pixels. [...]

  • http://hdtv-information.net/high-definition-tv-info/oh-boy-a-new-ipad/ Oh Boy! A New iPad! « HDTV Information

    [...] you want to learn more about its display, I recommend an excellent column by DisplaySearch analyst Richard Shim: “iPad 3: Clarifying Display Issues”. He points out that the LCD panel (sorry, it is not the widely-rumored OLED display) has an [...]

  • http://iphoneipad.vn/ipad/tin-tuc-ipad/npd-displaysearch-giai-thich-man-hinh-retina-tren-ipad-2012-976.html iPhoneiPad.vn – NPD DisplaySearch giải thích màn hình Retina trên iPad 2012

    [...] Nguồn: CNET, DisplaySearch Blog   Tags: NPD DisplaySearch, Retina Display, The new iPad [...]

  • http://hotholidayelectronicssales.com/oh-boy-a-new-ipad/ Oh Boy! A New iPad! | HotHolidayElectronicsSales.com

    [...] you want to learn more about its display, I recommend an excellent column by DisplaySearch analyst Richard Shim: “iPad 3: Clarifying Display Issues”. He points out that the LCD panel (sorry, it is not the widely-rumored OLED display) has an [...]

  • http://hot-electronics-review.com/oh-boy-a-new-ipad/ Oh Boy! A New iPad! | Hot Electronics Review

    [...] you want to learn more about its display, I recommend an excellent column by DisplaySearch analyst Richard Shim: “iPad 3: Clarifying Display Issues”. He points out that the LCD panel (sorry, it is not the widely-rumored OLED display) has an [...]

  • http://alrahmasd.org/how-apple-got-a-retina-display-on-new-ipad.htm How Apple got a Retina display on new iPad | Alrahma Gadget Blog

    [...] supply chain th&#1072t contributed panels t&#959 Apple f&#959r &#1110t&#1109 n&#1077w iPad. Again, DisplaySearchBlog lends &#1110t&#1109 expertise t&#959 offer &#1110t&#1109 th&#959&#965ght&#1109 &#959n wh&#959 supplied wh&#1072t f&#959r [...]

  • http://news.kc-tutor.com/ipad-retina-display-features-super-high-aperture-pixels-double-the-leds.html iPad Retina Display features Super High Aperture pixels, double the LEDs | KC-NEWS

    [...] NPD Group’s DisplaySearch. In a post to the firm’s official blog, Richard Shim clarified that [...]

  • http://onlinemoneyprograms24.com/electronic-news/ipad-retina-display-features-super-high-aperture-pixels-double-the-leds/ iPad Retina Display features Super High Aperture pixels, double the LEDs | Every Single HOUR!

    [...] screen has been offered by the NPD Group’s DisplaySearch. In a post to the firm’s official blog, Richard Shim explained that the new iPad’s Retina Display has been difficult for suppliers [...]

  • http://www.2buyorsell.com/ipad-retina-display-features-super-high-aperture-pixels-double-the-leds.html iPad Retina Display features Super High Aperture pixels, double the LEDs | Tablet PC Guide

    [...] shade has been offering by a NPD Group’s DisplaySearch. In a post to a firm’s official blog, Richard Shim explained that a new iPad’s Retina Display has been formidable for suppliers [...]

  • http://desip2p.com/apple-runs-out-of-new-ipads-for-friday-delivery/ Apple runs out of new iPads for Friday delivery | DesiP2P.com

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://www.news.medubai.com/apple-runs-out-of-new-ipads-for-friday-delivery-computerworld/ Apple runs out of new iPads for Friday delivery – Computerworld | News about Dubai and Middle East

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://courtneyallenbernard.com/?p=3675 Apple runs out of new iPads for Friday delivery | courtneyallenbernard.com

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://newsworlddigest.com/apple-runs-out-of-new-ipads-for-friday-delivery/ Apple runs out of new iPads for Friday delivery | newsworlddigest.com

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://www.lionosx.net/?p=773 Apple runs out of new iPads for Friday delivery |

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://www.fillbag.com/2012/apple-runs-out-of-new-ipads-for-friday-delivery/ Apple runs out of new iPads for Friday delivery

    [...] with DisplaySearch, pronounced production a iPad’s 2,048-by-1,536 pixel shade was a “challenge” for Sharp, Samsung as good as LG [...]

  • http://www.actandle.com/2012/03/11/apple-runs-out-of-new-ipads-for-friday-delivery/ Apple runs out of new iPads for Friday delivery « Breaking News | Latest News | Current News

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://got2.me/apple-already-out-of-new-ipads-for-debut Apple Already Out of New iPads for Debut | Got2.Me

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://www.downloadnotebookdriver.com/apple-already-out-of-new-ipads-for-debut.html Apple Already Out of New iPads for Debut | Download Notebook Driver Laptop

    [...] production the iPad’s 2,048-by-1,536 pixel shade was a “challenge” for Sharp, Samsung and LG [...]

  • http://systemonkey.com/2012/03/11/apple-runs-out-of-new-ipads-for-friday-delivery/ Apple runs out of new iPads for Friday delivery « system-ON-key

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://dazzwireless.com/?p=11848 Apple Already Out of New iPads for Debut

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://fix-singh.com/apple-already-out-of-new-ipads-for-debut/ Apple Already Out of New iPads for Debut « « Fix-Singh – Gadget RepairsFix-Singh – Gadget Repairs

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://tuxdoc.com/?p=444 Apple Already Out of New iPads for Debut | Tux Doc

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://ipad.ekji.com/2012/03/12/apple-already-out-of-new-ipads-for-debut/ Apple Ipad Tech News » Blog Archive » Apple Already Out of New iPads for Debut

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://www.teapartytribune.com/2012/03/11/how-apple-got-a-retina-display-on-new-ipad/ How Apple got a Retina display on new iPad

    [...] makers in Apple’s supply chain that contributed panels to Apple for its new iPad. Again, Display Search Blog lends its expertise to offer its thoughts on who supplied what for Apple’s new tablet, but also what is used to [...]

  • http://shevia.info/03/apple-already-out-of-new-ipads-for-debut/ Apple Already Out of New iPads for Debut – TechLoad

    [...] with DisplaySearch, pronounced production a iPad’s 2,048-by-1,536 pixel shade was a “challenge” for Sharp, Samsung and LG [...]

  • http://top20news.info/?p=2377 Apple runs out of new iPads for Friday delivery « Top 20 News

    [...] a senior analyst with DisplaySearch, said manufacturing the iPad's 2,048-by-1,536 pixel screen was a"challenge" for Sharp, Samsung and LG [...]

  • http://aggregator.tk/new-ipad-super-high-aperture-retina-display-tech-revealed/ New iPad Super High Aperture Retina Display tech revealed

    [...] more pixel-dense panels. The Retina Display in the third-gen tablet is actually SHA tech, DisplaySearch claims, stacking an organic film over the top of the pixels so as to increase their aperture ratio [...]

  • http://www.news.medubai.com/apple-already-out-of-new-ipads-for-debut-pcworld/ Apple Already Out of New iPads for Debut – PCWorld | News about Dubai and Middle East

    [...] analyst with DisplaySearch, said manufacturing the iPad’s 2,048-by-1,536 pixel screen was a “challenge” for Sharp, Samsung and LG [...]

  • http://www.lifehacker.com.au/2012/03/ask-lh-what-does-retina-display-actually-mean/ Ask LH: What Does ‘Retina Display’ Actually Mean? | Lifehacker Australia

    [...] And that’s because the iPad actually has a lower resolution than the iPhone 4, as analysts DisplaySearch point out: The highlighted and most expected feature is the display, which at 2,048 by 1,536 pixels has a [...]

  • http://www.teknoblog.com/mobil/yeni-ipadin-super-retina-ekran-teknolojisinin-detaylari-ortaya-cikti.html Yeni iPad’in süper Retina ekran teknolojisinin detayları ortaya çıktı

    [...] İlgili – DisplaySearch Etiketler: Apple, arka ışık, display search, ipad, iphoneturkey, led, retina ekran, süper, süper yüksek açıklık, yeni ipad var GGAff = {id:52612, width:250, height:250, direction:"Vertical", performance:"high"}; GGAff.errorMessage = ''; p#aff a,p#aff a:link,p#aff a:visited,p#aff a:active {text-decoration:underline;color:#0000ee;} p#aff a:hover{text-decoration: underline;} [...]

  • http://feeds.blogo.it/~r/Melablog/it/~3/-w4aeaPiF2A/story01.htm Luminosità e risoluzione ma maggiori consumi per il Retina Display di iPad

    [...] complessa analisi di DisplaySearch sullo schermo del nuovo iPad, si legge che gran parte dell’innovazione deriva dall’aver [...]

  • http://www.iphoneislam.com/2012/03/retina-display-issues-on-the-new-ipad/18153 Retina Display Issues On The New iPad | تحدي صناعة شاشة ريتنا الآي باد الجديد

    [...] المصدر: displaysearchblog الوسوم:  آي-باد 3 لقد تم نشر هذا المقال في يوم الثلاثاء, مارس 13th, 2012 الساعة 10:01 م وتم وضعه تحت تصنيف تحليل و نقاش. يمكنك متابعة تعليقات هذا المقال عبر RSS 2.0 .. مرر للنهاية واترك تعليق [...]

  • http://iphoneipadownload.com/?p=5802 تحدي صناعة شاشة ريتنا في الآي-باد الجديد | تحميل برامج و العاب الأيفون والأيباد والأيبود تتش 2012

    [...] المصدر: displaysearchblog [...]

  • http://web-design-egypt.com/blog/apple-already-out-of-new-ipads-for-debut/ Apple Already Out of New iPads for Debut « «

    [...] with DisplaySearch, pronounced production a iPad’s 2,048-by-1,536 pixel shade was a “challenge” for Sharp, Samsung and LG [...]

  • http://www.ipadsadvisor.com/update-lg-also-new-ipad-retina-display-supplier Update: LG Also New iPad Retina Display Supplier | Ipads Advisor

    [...] to research firm NPD Group, creating the iPad’s Retina display has been difficult to manufacture because the 264ppi is [...]

  • http://hdipad.net/update-lg-also-new-ipad-retina-display-supplier/ IPad HD Games for iPadHD – Update: LG Also New iPad Retina Display Supplier

    [...] to investigate organisation NPD Group, formulating a iPad’s Retina arrangement has been formidable to make since a 264ppi is believed [...]

  • http://bestboyz.de/apple-bekommt-das-ipad-retina-display-jetzt-auch-von-lg-display/ Apple bekommt das iPad Retina-Display jetzt auch von LG Display | BestBoyZ

    [...] DisplaySearch] Twittern !function(d,s,id){var [...]

  • http://www.appleunity.de/2012/03/16/samsung-electronics-nicht-mehr-der-einzige-lieferant-fur-das-neue-ipad/ Samsung Electronics nicht mehr der einzige Lieferant für das neue iPad | Appleunity

    [...] Das neue iPad hat einen neuen Displaylieferanten an Bord. Es ist der LG, die ja schon einmal für das neue iPad zurate gezogen wurden. Noch im März möchte das Unternehmen mehrere hunderttausend Displays ausliefern, die für das iPad verwendet werden sollen. Zu dem Schritt musste Apple offensichtlich aufgrund der Nachfrage für das neue iPad greifen. Das berichtet die Seite Display Search. [...]

  • http://www.latestbreakingnewsheadlines.com/apple-runs-out-of-new-ipads-for-friday-delivery/ Apple runs out of new iPads for Friday delivery | Latest Breaking News Headlines

    [...] with DisplaySearch, pronounced production a iPad’s 2,048-by-1,536 pixel shade was a “challenge” for Sharp, Samsung and LG [...]

  • http://trendsurfer.org/apple-byte-the-new-ipad-is-here-next-up-the-7-incher/ Apple Byte: The New iPad is here! Next up: The 7-incher? | TrendSurfer

    [...] Apple Byte: The New iPad is here! Next up: The 7-incherCNET Apple Byte: The New iPad is here! Next up: The 7-incherThe New iPad is here! Next up: The 7-incher?CNET Apple Byte: New details for iPad 3 and iPod Nano featuresCNET’s Apple Byte: Apple’s iPad event gets the rumor mills working overtimeTrade My ElectronicsElectronics AgeClarifying Display Issues on the New iPad [...]

  • http://guruspot.net/gadget/apple-already-out-of-new-ipads-for-debut/ Apple Already Out of New iPads for Debut « GuruSpot: Gadget

    [...] with DisplaySearch, pronounced production a iPad’s 2,048-by-1,536 pixel shade was a “challenge” for Sharp, Samsung and LG [...]

  • http://www.bestappsforgamers.com/photo-video/picframe/ gaming apps for ipad and iphone, apps for gamers, apple apps review » PicFrame

    [...] Using the iPad retina display with Adobe AirCombo Apps/Mobile Phone PhotographyCombo Apps/Photo Power and Ultimate Photo EditorAplicatii la pret redus pentru iPad, iPhone si iPod Touch – 19.05.2012This Is Where Apple Will Supply Keynotes In A Couple Of Years Plus A Hundred Other Campus 2 Renderings [Gallery] + MORE : AdviceMaplets — maps for all national parks, subways, ski resorts and more! (3.5 mice) – iPhone Apps HubAplicatii gratuite pentru iPad, iPhone si iPod Touch – 30.05.2012iPad 3′s Retina display will make news apps stand out, present new challenges for news orgsClarifying Display Issues on the New iPad [...]

  • http://www.androidpolice.com/2012/08/21/samsung-galaxy-note-10-1-review-an-embarrassing-lazy-arrogant-money-grab/ Samsung Galaxy Note 10.1 Review: An Embarrassing, Lazy, Arrogant Money Grab

    [...] [...]

  • http://glocalstore.com/samsung-galaxy-note-10-1-review-an-embarrassing-lazy-arrogant-money-grab/ Glocal Store » Samsung Galaxy Note 10.1 Review: An Embarrassing, Lazy, Arrogant Money Grab

    [...] happened here, Samsung? I thought you guys were supposed to have great display technology. You guys manufacture the iPad display, so don’t tell me you can’t do it. Are you just skimping out on components to boost [...]