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Samsung Kills Two Birds With One Stone With Smart Dual View OLED TV

Samsung and LGE spent much of last year fighting over 3D technology, with LGE aggressively promoting its passive FPR (film patterned retarder), with claims that it was better than Samsung’s SG (shutter glass) 3D TV, as its FPR enables a flicker-free, light and cheap 3D TV solution compared to shutter glasses.  Samsung counterattacked by highlighting the lower resolution of FPR 3D TV, but generally avoided a direct battle in 3D TV, and jumped into promoting Smart TVs instead.

This year, with OLED TV showcased at CES, Samsung faced a similar battle with LGE about OLED techonology; Samsung has been developing RGB patterning (in which red, green, and blue organic emitters are deposited into each sub-pixel), while LG has been pursuing white with color filter. Like 3D,  OLED is an immature technology for TV so that there is plenty of room for Samsung and LGE to attack the weak points of each others’ technologies and to use them as a marketing tool for their TVs.

There are still several rumors that Samsung may adopt FPR 3D and white OLED like LGE, but Samsung presented a different focus at the “2012 Samsung Premium TV Showcase” last Thursday in Korea, intended to reinforce the message that Samsung is the leader in OLED TV. Perhaps the most interesting potential impact to emerge from this event was the “smart dual view” OLED TV, which uses the fast switching speed to show two channels simultaneously.

“Smart dual view” is not a particularly new idea. This technology originally come from shutter glass 3D, and was often used as a gaming feature allowing two-player game views. However, it could also enable consumers to watch two different programs simultaneously. For example, one member of the family can watch a drama while another enjoys a baseball game, on one TV at the same time. In the past, the “picture in picture” function enabled viewing two channels, but the secondary channel was in a greatly reduced format and without sound.

While plasma and LCD can also enable “smart dual view,” it is not likely that Samsung would feature it on these technologies. Many in the industry see OLED TV as a chance to save a saturated TV market but also worry at OLED TV is not differentiated enough from LCD TV. If Samsung succeeds in driving OLED TV with “smart dual view”, shutter glass 3D may attach itself to OLED TV, while making FPR 3D an old feature associated with LCD TV. Samsung’s new OLED TV even comes with two pairs of shutter glasses to reinforce the message that shutter glass 3D will prevail over FPR.

  • CK

    Hello,

    Do you have any pictures that samsung’ s dual view

  • http://hdtelevizija.com/2012/05/15/samsung-najavljuje-dual-view-oled-tv-zeli-povezati-aktivni-3d-s-novom-tehnologijom-a-pasivni-3d-zajedno-s-lg-jem-ostaviti-u-proslosti/ Samsung najavljuje Dual View OLED TV – želi povezati aktivni 3D s novom tehnologijom, a pasivni 3D zajedno s LG-jem ostaviti u prošlosti | HD Televizija – HDTV eZine

    [...] Izvor: DisplaySearch [...]

  • http://pulse.yahoo.com/_5XYEPEGTHXP4WDKOTRQZQ5D5MA cmr paja

    “If Samsung succeeds in driving OLED TV with “smart dual view”, shutter glass 3D may attach itself to OLED TV, while making FPR 3D an old feature associated with LCD TV.” 
    Not likely to happen unless active technology overcomes the most significant obstacle: consumer satisfaction. Passive technology has been praised in reviews for its convenience, affordability, image brightness and flicker-free operation. Full shutter of each eye will only reach this quality of experience if refresh rates climb ridiculously high. And even then the inconvenience of battery exhaustion prevails. I wouldn’t bet my money on active technology anymore. It’s either passive 3D or autostereoscopy that prevails for 3D at home.

  • Bruce

    Not just two shows at once.  One of the best applications for dual view will be games.  I’ve seen my kid play a game with a friend and the screen is split into two halves, upper and lower, which each of them watches to get the proper perspective view.  Having a dual-view screen would enable both to see full-screen action.  That would be a big improvement.

  • http://www.avblogzine.com/2012/05/17/samsung-kills-two-birds-with-one-stone-with-smart-dual-view-oled-tv/ AVBlogzine.com | Samsung Kills Two Birds With One Stone With Smart Dual View OLED TV

    [...] Article reprinted with permission from NPD DisplaySearch [...]

  • http://hot-electronics-review.com/alone-together-is-split-screen-tv-a-good-idea/ Alone Together: Is Split Screen TV a Good Idea? | Hot Electronics Review

    [...] together who are both busy texting or Facebooking or whatever on their smartphones. Then I read a blog entry by some DisplaySearch analysts that describe a new “smart dual view” technology from [...]

  • http://hotholidayelectronicssales.com/alone-together-is-split-screen-tv-a-good-idea/ Alone Together: Is Split Screen TV a Good Idea? | HotHolidayElectronicsSales.com

    [...] together who are both busy texting or Facebooking or whatever on their smartphones. Then I read a blog entry by some DisplaySearch analysts that describe a new “smart dual view” technology from [...]

  • http://hdtv-information.net/high-definition-tv-info/alone-together-is-split-screen-tv-a-good-idea/ Alone Together: Is Split Screen TV a Good Idea? « HDTV Information

    [...] together who are both busy texting or Facebooking or whatever on their smartphones. Then I read a blog entry by some DisplaySearch analysts that describe a new “smart dual view” technology from [...]

  • Anonymous

    Are there major pros and cons comparied with LCD 3D TV?

  • Anonymous

    Anyway, OLED 3D TV is up-and-coming guy in TV marketing.

  • Xadonxander

    I can just see most of the family watching a scary movie and my dad sitting there watching the broncos game. You could imagine what happens from his excitement when a touchdown is scored. The rest of us would have a heart attack.

  • naeem

    how do i enable the dual view on my 40inch plasma sumsaung, this happened to me twic before and now that i have a CCTV system i would like to view this and watch tv on the same screen, please heap