Google announced on Thursday at its I/O developers conference new enhancements to its Chrome strategy and browser which highlight the benefits of a personal cloud in a world where consumers are using multiple client devices.
The company recently updated its Chrome browser allowing users to access usage sessions across multiple devices through the browser. For example, if a user were to have several tabs open in Chrome on a home PC then head to work the user could open those same tabs on a work PC in the Chrome browser. Google’s Chrome browser is supported by Windows, Android, Mac, and iOS so the universe of potential devices that can support session-based computing is rather expansive.
Similar to the company’s announcements on Wednesday around the introduction of its Google Play and Nexus devices, the Chrome enhancements point to moves to make computing and access to digital content more convenient. The Nexus devices and their tight integration with Google Play will enable consumers to more easily and conveniently access music, movies, books, and magazines from third parties as well as personal media content. Chrome in conjunction with Google Drive, a personal online storage service, will allow users to more easily store and access their computing experience across whatever device is convenient for them to use when they want or need their content.
From a device perspective, the strategy could encourage the proliferation of multiple PCs per person. While many have been concerned with the cannibalization of notebooks by tablets, the overall total addressable market for clients is likely to increase over time as computing clients get smaller and less expensive over time.
Google also announced that more manufacturers would be coming out with Chromebooks and that more models were on the way. Additionally, Chromebooks would be available in 100 Best Buy stores.