The Indian Rupee has lost over 5% of its value against the US Dollar over the last 30 days. As the Indian supply chain for LCD TV is mainly resident outside India this is expected to have an upward impact on the end customer pricing, as was seen last year.
Anil Khera, a TV industry veteran and currently the CEO of Videocon D2H, a leading Indian DTH service provider, has stated that he expects LCD TV prices to go up by at least 3% due to the devaluation of the Indian Rupee; on the other hand, DTH set top boxes, which have more domestic content, might see price increases of INR100.
With the overall television market showing stagnancy in India the increase in price will surely impact customer demand. The only silver lining for the Indian LCD TV brands could be the expected downward slide in panel pricing. If the panel prices decline as expected, manufacturers may be able to hold set prices constant, limiting any impact on LCD TV in India.