Brian Chen, Research Director, TFT LCD & Materials, DisplaySearch
With low prices and numerous fancy functions, knock-off, or copy-cat, cell phones, satisfy the needs of a large number of laborers and farmers in China, and have become a toy to many. By taking market share, they are threatening major global cell phone makers. Since knock-off cell phones can take less than one month from the initial design stage to final production, the supply chain allows for fast response to ever-changing consumer needs, and has challenged the time-consuming and complex processes of the legitimate cell phone industry. Extensive sales of knockoff cell phones reflect the fact that low-priced products with basic functions have a certain demand, even without reliable warranties or safety guarantees.
Continue Reading
