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Author Archives: Paul Gagnon

Paul Gagnon

About Paul Gagnon

Paul is Director, North American TV Research for DisplaySearch. He focuses on TV market forecasting and analysis, as well as consulting and conferences.
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Black Friday TV Shoppers Go Big, Then Go Home

Heading out for the usual Black Friday surveying ritual is getting tougher and tougher each year as the Black Friday sales continue their incursion on our Thanksgiving celebrations. As is typical of TV related Black Friday promotions, targeting the sub-$500 mark is key for success, and this year is no exception. Continue Reading