By Chris Connery – Vice President, PC and Large Format Commercial Displays and Jennifer Colegrove – Director, Display Technologies
We could have seen this coming… When TV makers began marketing LED-backlit LCD TVs as “LED TVs,” DisplaySearch and others recognized that this opened up the possibility for confusion, especially with totally unrelated technologies like OLED on the verge of mass-market breakthrough. As flat panel displays become widespread in TV and PC markets, buyers and marketers, as well as consumers, can find some of the new technologies confusing. With nearly 1,750 stores in the US, Target is a mainstream mass merchandiser; while not known for carrying IT products such as PCs and peripherals, Target is offering more products in this market like many mass merchants, and they carry a range of products via its website beyond what it offers in stores.
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