Sony’s press conference at IFA has typically been one of huge showmanship; afterwards I have always felt uplifted but on reflection I cannot remember what was actually promised. Continue Reading
Tag Archives: Sony
What a difference a few years make! The first day of IFA press conferences, featured Sony and Panasonic. The tone is symptomatic of the industry, as it finally executes the ‘value’ part of its ‘volume to value’ strategy in flat panel TV. Continue Reading
The rumors this week that Sony and Panasonic were preparing to cooperate on OLED raise the question as to whether OLED is the solution to the woes of the industry (both panel and set). Continue Reading
Almost as an aside toward the end of an extensive press conference at CES, Sony CEO Howard Stringer mentioned that Sony had developed a new TV display technology called “Crystal LED.” We were able to find this new TV technology on the show floor. It turns out that it is a direct-view matrix of LEDs, as opposed to an LED-backlit LCD. Most direct-view LED displays have been made for outdoor billboards or large indoor signs. They are meant to be viewed from tens of meters away and have pixel pitches in the millimeters. This one is a 55” HD display, and thus is a greatly condensed version.