What a difference a few years make! The first day of IFA press conferences, featured Sony and Panasonic. The tone is symptomatic of the industry, as it finally executes the ‘value’ part of its ‘volume to value’ strategy in flat panel TV. Continue Reading
Tag Archives: Sony
The rumors this week that Sony and Panasonic were preparing to cooperate on OLED raise the question as to whether OLED is the solution to the woes of the industry (both panel and set). Continue Reading
Almost as an aside toward the end of an extensive press conference at CES, Sony CEO Howard Stringer mentioned that Sony had developed a new TV display technology called “Crystal LED.” We were able to find this new TV technology on the show floor. It turns out that it is a direct-view matrix of LEDs, as opposed to an LED-backlit LCD. Most direct-view LED displays have been made for outdoor billboards or large indoor signs. They are meant to be viewed from tens of meters away and have pixel pitches in the millimeters. This one is a 55” HD display, and thus is a greatly condensed version.
The Sony brand was once synonymous with high-end computer monitors. Graphic designers, business users, and PC game enthusiasts all wanted a big Trinitron CRT monitor. The transition to LCD monitors came before Sony had made any investments in large-area LCD production, so other brands were able to capture share in the monitor market. Despite Sony’s strong brand association for monitors, they exited this business in late 2007. Sony stayed in the PC business—notebooks, all-in-one PCs, and even tablet PCs—but hasn’t had desktop PCs or monitors in years.