Apple continues to reign supreme with the iPad, while competing tablet makers’ have failed in their attempts to topple the company. With the Amazon Kindle Fire launch, many are wondering just how the newest tablet entry will impact the popular tablet segment. The Kindle Fire is showing signs of great promise: affordable price points, strong pre-orders, and the company’s efforts to understand new consumer behavior. Amazon is in a position make significant strides where other non-Apple tablet OEMs have failed, because the online retail giant is taking two important pages from Apple’s playbook: don’t be a first-mover, and aim for the ecosystem—hardware + content + easy delivery—not just the device.
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